While once reserved for simply drying off, the beach towel has become one of the hottest poolside accessories this season.
From round to oversized, bright bold colours to cool summer hues, or soft throws to iconic designer prints, a fashion-statement towel is key to creating poolside style this summer.
Almost as important as the choice of swimsuit, the beach towel is one of the hottest accessories this summer.
Top end designers such as Missoni, Oroton and Ziporah are in on the trend, offering stylish towels for a small fortune.
But if you don’t want to part with the better part of your weekly salary, a number of street fashion outlets are right on trend.
Cotton on, Target, Sportsgirl and other popular retail chains have stylish towels from as little as $30.
Large circular towels have proved popular this summer, featured regularly on Instagram and Pinterest in the backdrop of stylish summer pics.
These fluffy round gems are much more than a towel and can double as a throw rug in your alfresco area, yoga towel or even picnic rug at outdoor summer festivals.
Turkish towels are also a popular option; more like a sarong they are light and airy and available in an assortment of colours and styles.
And while the round towel seems to be all the range, designers are offering equally as cute square designs.
Size and shape aside, bold prints are a stand out choice – fun fruit prints such as watermelons or apples, tassels, and exotic tribal inspired prints are favourites.